I am constantly working with clients to help them see that communications can be more than what you say to your audience. It can be what you do. Take Pampers. In a partnership with Koala Kare, Pampers is installing 5,000 changing tables in men’s bathrooms so that dads have a proper place to change their…
The choices may seem endless when searching for a disposable diaper. It’s impossible to know from glancing at the package how one brand compares to another in absorbency, fit, and comfort, or whether or not a more expensive diaper is worth the price. Our goal is to spare you this guess-work and aid in the…
BY MYA FRAZIER When Procter & Gamble set out to sell Pampers in China more than a decade ago, it faced a daunting marketing challenge: P&G didn’t just have to persuade parents that its diapers were the best. It had to persuade many of them that they needed diapers at all. The disposable diaper —…
A disposable diaper consists of an absorbent pad sandwiched between two sheets of nonwoven fabric. The pad is specially designed to absorb and retain body fluids, and the nonwoven fabric gives the diaper a comfortable shape and helps prevent leakage. These diapers are made by a multi-step process in which the absorbent pad is first vacuum-formed,…
The global adult diaper market is projected to grow at the rate of 7.6% during the forecast period 2018 to 2023. The major factors driving the demand for adult diapers are growing awareness regarding the importance of hygiene and growing cases of prostate surgeries across the globe. Moreover, the rising demand for adult diapers which are skin friendly, odor-free and…